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          1. 歡迎來到華中雜文網!
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            雷軍的行動

            2018-01-26 13:42:06作者:李永海打印訂閱
            [導讀]小米成功了,靠的就是過硬的技術和顧客的口碑,小米總是為顧客著想,把顧客放在第一位。





            小米科技的董事長雷軍,在創立小米前三四年,有一次在機場的書店里看到一本書《海底撈你學不會》。他就很好奇,隨手買了一本翻來看,看過這本書后,他認為海底撈最大的成功秘訣就是顧客的“口碑”。
            隨后,他又去了四川重慶的海底撈火鍋店考查,當他進入海底撈火鍋店時,發現他跟別的火鍋店一樣,人很多,環境很嘈雜。但是他很快驚訝的發現,在海底撈的所有服務人員,都有著一種發自內心的笑容。
            雷軍就很好奇,他上前問一位四十多歲的女服務員:“大姐,你當一位服務員,有啥好笑的?”
            那位女服務員笑著對他說:“像我一個四十多歲的下崗女工,前些年一直在家里待業,到處都找不到工作,可海底撈錄用了我,在七八年前每個月都開我四千多元的工資,我在夜里做夢都笑醒過好幾次呢”。
            正好在雷軍傍邊有一位女顧客剛吃完飯,她見餐桌上還有沒吃完的西瓜,就想打包帶走,可服務員給她拎來一個沒有切開的西瓜,并對她說:“大姐,切開的西瓜不衛生,我給您準備了一個完整的西瓜,您帶走吧”。
            瞬間,在場的所有顧客都感動了。
            后來雷軍進軍智能手機行業,小米誕生以來,就把為用戶著想放在第一位。雷軍專注做好自己的品牌,把手機做到極致,做到手機上網快“技術過硬,造型美觀,價格公道”。
            小米很快贏得了大家的認同和好的“口碑”,并迅速占領了國內手機市場,在國內持續銷售火爆。
            二零一二年,小米手機銷售量超過了七百一十九萬臺。在以后的幾年里,小米手機銷售量不斷的持續增長。
            二零一三年,雷軍又開發了小米旗下的首款移動電源,僅在二零一六年十月份,小米移動電源,累計銷售量已經超過了五千五百萬塊。
            在雷軍看來一款新品發布銷售后,銷量若是低于一百萬萬臺就是不及格,單品超過一百萬臺只能算小爆品。
            小米之前發布的手機、移動電源、筆記本等,幾乎款款都是爆品,即便是小米生態鏈的華米手環,在上市的第一年銷售量就超過了兩千萬只。
            二零一七年,雷軍的小米手機銷售目標要超過千億萬臺。
            小米成功了,靠的就是過硬的技術和顧客的口碑,小米總是為顧客著想,把顧客放在第一位。
            誰說海底撈沒人能學會。

            原 創 推 薦
            名家專欄
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